Anthony's Library and Resources

Anthony's Library and Resources

Health, Business, Relationship, Self-Improvement and Life Tips.


Tuesday, 19 December 2017

Anxiety Disorder and Panic Attacks

December 19, 2017

Anxiety is a mental disorder in which a person fears almost anything and they think every result will turn out for the worst.  This fear is terrifying since it is so strong that the individual always fears that someone is after them.  If you have any kind of disorder that is associated with anxiety, your mind will be focused on being terrified for no reason.  You will always believe that there is no solution for your unfounded fear and that there is no way out.  You are feeling paralyzed as if you cannot do anything.  You are frozen with fear.  This disorder can strike at any time. 

There are several people who suffer from anxiety attacks.  If you are not suffering from them, you might know someone who is.   If it is you, you should know how to help yourself.  If it's another person, you should know how to help them too.  The feeling of anxiety originates from your brain.  According to studies that deal with this, there are at least two areas of the human brain that activate the sense of fear and anxiety in our thoughts.  It causes your brain to have a defense mechanism and then you react

There are drugs that can induce an anxiety attack from side effects or withdrawals. These include alcohol, caffeine containing drinks, cold medication, decongestants, nicotine, weight loss supplements and numerous other medications that people take for various health conditions and illnesses.  Not eating right may also be a contributor to anxiety.  There are some situations, where you may have to take a test or face a lot of people.  If you are not ready, you can get nervous, anxious or jittery.

Who Suffers From Anxiety?
Anxiety is a respecter of no person. It can attack anyone.  It could be your family member, your good friend, co-worker or anyone you may know.  Frequently, it could be those that you know and you would have never thought that they would suffer from this type of health condition.  Unfortunately, anxiety disorders affect and have a tendency to interfere with people who try to live a normal life.  When you have excessive anxiety attacks, it could be related to a psychiatric condition. When these disorders become serious and last a longer time, they are considered abnormal.  Along with the symptoms of an anxiety attack, the brain relays messages to other parts of the body. Certain parts of the body, like the lungs and heart, work overtime as the anxiety attack is going on.  The brain ends up releasing a whole lot of adrenaline.

Generalized Anxiety Disorder (GAD)
Generalized Anxiety Disorder, or GAD, deals with people who are frequent worriers and are always anxious.  The thing about this is the fact that there really isn't a cause for this, nor is anyone or anything responsible to provoke it.  They look for the worst and are always extremely concerned about work, family health and money.  They even feel anxiety throughout their normal day.  It is difficult for them to relax; they are easily startled by people or sounds and they have trouble concentrating.  Sometimes they cannot sleep during the night or awaken in the morning on their own.  Below are a few other symptoms of Generalized Anxiety Disorder:  
§  Tiredness
§  Aching muscles
§  Irritation
§  Nausea
§  Sweating
§  Lightheadedness
§  Shortness of breath
§  Shaking or trembling
§  Hot flashes
There are other anxiety disorders that happen together with GAD, such as drug abuse and depression. If treated properly, the individual affected can get over their worries with whatever problems they may be dealing with.

Social Anxiety Disorder
Social anxiety disorder, also known as social phobia, happens whenever a person is extremely self-conscious and anxious. It happens every day in various social situations.  They are extremely fearful of being watched.  Also, they are fearful of being judged by others.  They make efforts to be extremely careful and go out of their way not to do things that could cause them embarrassment. 

For a while, they are really fearful prior to a situation that they feel may become a disaster.  It could become so bad that they lose concentration and cannot think straight. With social anxiety disorder, they can allow this fear to lead them to lose focus.  No matter whether it happens at school, work or at home, having social anxiety disorder makes it difficult for the affected individual to cultivate healthy relationships with others. 

With social anxiety disorder, it might be somewhat difficult for people to overcome their excessive fears and concerns.  This is true even if they know that what they feel is not reasonable.  Some will attempt to make amends.  Even then, there is a feeling of anxiety and they don't feel comfortable when other people are around them. They are overly concerned about how others think of them following the encounter.

A person could be in a social environment (for example, at dinner with someone or even more than one person) and they will experience anxiety because they are fearful.  They will sweat a great deal, blush, tremble, or find it hard to hold a discussion with other people at the table. They always appear to feel that other people are observing them.

Obsessive Compulsive Disorder
People that deal with obsessive-compulsive disorder, or OCD, constantly have thoughts that can make them upset.  To get their anxiety under control, they use compulsions (rituals). However, the tables end up turning on them because the rituals assume control over their mind. For example, there are some people that are obsessed with being clean. They may be known as "clean freaks".  Needless to say, it's a good practice to want everything to remain clean, however they can reach the point of being overly controlling about germs and bacteria or dirty areas.  They have a compulsion to clean their hands frequently.  They don't really want any germs or dirt and mud to touch their hands.  If they go to the bathroom, they will take a paper towel to open and close the door, just to avoid getting germs on their hands.

If people that have OCD don't feel like they look their best, they will look in the mirror many times until they feel they are presentable.  They don't really want to feel as if they look out of place in the midst of other people.  These actions provide them with a short-term release of the anxiety they have been feeling.  People who have this disorder are always compelled to check things repeatedly, or ensure that things are in the same place consistently. 

Sometimes, they may be obsessed with ideas of assault or injury to others.  They also have thoughts of crazy things that people would not normally think about.  Periodically they feel they need to hoard and keep things that they don't really need.  There are others that have rituals in their home.  One of the most common ones is checking the stove many times before they leave to ensure it is off. Having obsessive-compulsive disorder can turn into havoc and an unwelcome interruption when it happens on a regular basis.

Whenever a person is ingrained with obsessive-compulsive disorder, they know very well that what they may be doing may not make much sense, but they don't look at their behaviour as something that is abnormal.

The symptoms of obsessive-compulsive disorder can come and go at any time.  If it really gets bad, it can severely affect a person from acting in a normal capacity and doing certain tasks.  It's a good idea for those that are dealing with this not to use alcohol or drugs to calm them down.  It just makes the situation worse for them.

There are certain treatments and medications that can be used to ward off obsessive-compulsive disorder.  They can help people that are in fear or anxiety to be desensitized to what is going on around them.

If you found this article interesting, educative, informative, inspiring or helpful in any way, please feel free to share it with your family and friends so they too can enjoy the same experience. You can also subscribe to this blog to receive future posts by email, by simply entering your email address on the Newsletter Subscription Form located at the bottom of this blog.
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Monday, 18 December 2017

How to Write Your Blog Contents

December 18, 2017

Writing for the web is not a case of collecting your ideas and putting them.  Before you actually write one phrase of content, you need to think about what you are going to say.  You ought to have your keywords organised into some sort of coherent list - and you should be weeding out those you're not thinking about using.  Once you've done that, you need to sit back and plan down your site.  You will need to plan at least 20 contents and choose some kind of posting schedule.

Once you've prepared your content, you can begin writing your posts.  You can queue your articles as you are writing them, providing you the additional benefit of having the ability to post series and have them ready to go, without dropping your flow.  We always advise that you stay at least three posts ahead of your posting timetable - because of this, if you strike a dry area, or find yourself too busy to create; you've kept 'disaster' content on tap, till you can re-evaluate.

What should a blog post BE?
Blog posts should follow one of a few formulae, but before you look at them - you should probably consider what they can and can't contain.  There are always a couple of 'no no's' in blogging.

To start with - your blog should be advertising light.  People don't want to read about your latest and greatest advert.  They would like to read about your thoughts and your topic. They want to know that you actually know what you're discussing, and most importantly, they would like to discuss, not be sold to; which means that though your blog will do the work of promoting your product, you have to do it without being blatantly advertorial.

You CAN write about products - talk about why you're so passionate about them - their features, things that cause you to want to utilize them - or the services, or problems they solve. You also won't need to just WRITE - you can upload pictures, podcasts (audio), video, multimedia system - in truth, the more interactive your blog is, without intruding on the knowledge of the common visitor, the increased traffic and return site visitors you'll get and the more comments your site will garner.

Writing for the web
Writing for the web is an art.  You should employ short phrases, with sub-headings, usually one per paragraph. Those sub-headings should be bolded, to stand out, because studies have proven, without a shadow of a doubt that most internet users, especially people that have a lower technical savvy than typical, skim read.  They skim read because we have been conditioned to trust a couple of things about the internet: there's a lot of good information out there - but it can be incredibly hard to find, even on 'trusted' sites.  Google's quality, page rank and duplicate content algorithms go a long way to assisting to sift the dross from the perfect, but we are still left with people gaming the machine, or even worse, not having the ability to clearly state what we, ourselves are looking for.

Keyword searching is a really good technique to learn, but for most people, keying in short phrases, or whole questions, is the way to go, filled with punctuation.  Depending on the sophistication of the software used, they might get just what they want, but the same studies that suggest people skim read, also tell us that people really do not understand how to get the most from the internet.  It is the case of knowing that the truth is out there.  But where?

Effective Blog Post Formula
Blogging has fallen into several styles, like articles in newspapers and magazines.  You are able to write and opt for several different formulae, but in the long run, you have to find a way, and a method of writing that is comfortable for you.

The most common and most effective way of blogging is 'problem - solution'.  You take one universal problem or current trend, or newsworthy subject, and you 'solve' it.  Solving it could be as easy as providing your thoughts and opinions, showing where you stand on any given issue, or it could be offering a genuine solution to a problem most of us encounter.

Problem - solution or 'action - reaction' blogs are extremely popular with a vast majority of visitors, but aren't without their inherent problems.  For a start, if you are 'solving' a current newsworthy problem, although you are giving people a view of the fact that you are human, you can also find that unless you are being careful about expressing your views, you are going to upset someone, somewhere along the line.  This can be a good thing, however, as it can promote conversation on your blog. You must take the good with the bad and accept that whatever one does, you will always ruffle some feathers - just like in real life.

A different type of highly popular blog post is the review.  It is fairly straight forward to write a review post, but you've got to be careful.  If it generally does not match the theme of your blog, you'll find that it actually damages your overall traffic.  Your blog should always be laser beam focused on the niche you want to talk about, and related areas to the niche market.  You can't set off topic! The very popular blog, is full of these techniques - an article centred on resolving a problem.  The issue may well not be implicitly stated, but instead handled in general terms.  The alternatives are always bang on the money, which makes this blog a good read.  Its style is easy to emulate too.  What problems does your specific niche market have? Are there other alternatives that you know of?  And is it possible to express them basically?

The final type of post that is very popular and easy to create is the feature - features can be one article, or several long articles, with links to one another.  They have to cover something important and become packed filled with information.  Keyword rich, you want your readers to come away feeling like they've really discovered something, and search engines to come away with a complete new platter of wonderful content to increase their indexes.

The Art of Writing Itself
You have to remember that though some blogs are founded for personal gains, if you're working on it to make any kind of income in any way, you will need to consider that your blog is a marketing project.  You're either marketing this content, your business, or in some cases, yourself.  Once you have come to terms with that, you'll also understand why you can't use slang, or make spelling or grammar mistakes, but more importantly, you'll realize that blogging might be the main 'voice' or face you show people, so you'll need to offer a dependable and interesting brand.

There are specific types of post that work well with blogs from an internet marketer’s point of view – like information about your business. Go beyond FAQ's and contact details, and share information about your operation.  Make your blog readers feel like they are getting in on a secret of some description. Or share something that wouldn't ordinarily be online – such as your motivation for going into business. You can also recommend other marketers that you like, without appearing too fawning, if you're honest.   Talking about experience is a sure fire way to improve on both your customer image, and your professional image.

You can use your blog to archive articles and other freebies for your business.  More importantly, always ensure that you have somewhere on your blog where people can join your mailing list.  Giving them the option to do that will also mean that you've got multiple streams of traffic to and from your blog.  People are more likely sign up for your newsletter if they like what you're posting on your blog. 

It has been suggested that there's a definite link between people that sign up for your newsletter, and people that comment on blogs attached to newsletters – and these people are the ones that are interested, interactive readers.  They have a vested interest in commenting on your blog.

Final Thoughts
Blogging isn't just about providing search engine content, and though it’s a great way to make connections with your customer base, the most important thing to remember is that shallow content breeds shallow contacts.  What this means is that if you're posting trivial stuff, people that are interested in little more than the trivial stuff will read your blog, and no one else.

Though you will start out with a strong plan, and should try to stick to that as much as possible for the first few months (so as not to confuse yourself or waste the research you did in founding the blog) you should also consider the needs, wants and interests of your readers.  Do THEY comment on more of one type of content?  Can you write to fit the things they are raising?

Blogging is about sharing your passion, your enthusiasm, and your experience with others, and to do that, you've got to believe in what you're writing.  If you don't, then how can you expect your readers to enjoy and comment?

If you found this article interesting, educative, informative, inspiring or helpful in any way, please feel free to share it with your family and friends so they too can enjoy the same experience. You can also subscribe to this blog to receive future posts by email, by simply entering your email address on the Newsletter Subscription Form located at the bottom of this blog.
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Sunday, 17 December 2017

Understanding Insurance Frauds and their Ramifications

December 17, 2017

Insurance fraud is any act committed with the intent to fraudulently obtain payment from an insurerInsurance fraud has existed ever since the beginning of insurance as a commercial enterprise. Fraudulent claims account for a significant portion of all claims received by insurers, and cost billions of dollars annually worldwide.

Types of insurance fraud are very diverse, and occur in all areas of insurance. Insurance crimes also range in severity, from slightly exaggerating claims to deliberately causing accidents or damage. Fraudulent activities also affect the lives of innocent people, both directly through accidental or purposeful injury or damage, and indirectly as these crimes cause insurance premiums to be higher.  Insurance fraud poses a very significant problem, and governments and other organizations are making efforts to deter such activities.


The chief motive in all insurance crimes is financial profit.  Insurance contracts provide both the insured and the insurer with opportunities for exploitation.  One reason that this opportunity arises is in the case of over-insurance, when the amount insured is greater than the actual value of the property insured.  This condition can be very difficult to avoid, especially since an insurance provider might sometimes encourage it in order to obtain greater profits.  This allows fraudsters to make profits by destroying their property because the payment they receive from their insurers is of greater value than the property they destroy.

Insurance companies are also susceptible to fraud because false insurance claims can be made to appear like ordinary claims. This allows fraudsters to file claims for damage that never occurred, and so obtain payment with little or no initial cost. The most common form of insurance fraud is inflating of loss.

It is virtually impossible to determine an exact value for the amount of money stolen through insurance fraud.  Insurance fraud is designed to be undetectable, unlike visible crimes such as robbery or murder.  As such, the number of cases of insurance fraud that are detected is much lower than the number of acts that are actually committed.  The best that can be done is to provide an estimate for the losses that insurers suffer due to insurance fraud.  The Coalition Against Insurance Fraud estimates that in 2006 a total of about $80 billion was lost in the United States due to insurance fraud.  According to estimates by the Insurance Information Institute, insurance fraud accounts for about 10% of the property/casualty insurance industry’s incurred losses and loss adjustment expenses. 

The National Health Care Anti-Fraud Association estimates that 3% of the healthcare industry’s expenditures in the United States are due to fraudulent activities, amounting to a cost of about $51 billion.  Other estimates attribute as much as 10% of the total healthcare spending in the United States to fraud—about $115 billion annually.  In the United Kingdom, the Insurance Fraud Bureau estimates that the loss due to insurance fraud in the United Kingdom is about £1.5 billion ($3.08 billion), causing a 5% increase in insurance premiums.  The Insurance Bureau of Canada estimates that personal injury fraud in Canada costs about C$500 million annually.   In Nigeria, and many other developing countries, there are no available/reliable statistics on how much is lost by insurers as a result of fraudulent claims.


Insurance fraud can be classified as either hard fraud or soft fraud.

Hard fraud occurs when someone deliberately plans or invents a loss, such as a collision, auto theft, or fire that is covered by their insurance policy in order to receive payment for damage.  Criminal rings are sometimes involved in hard fraud schemes that can steal millions of dollars.

Soft fraud, which is far more common than hard fraud, is sometimes also referred to as opportunistic fraud.  This type of fraud consists of policyholders exaggerating otherwise legitimate claims.  For example, when involved in a collision an insured person might claim more damage than was really done to his or her car.  Soft fraud can also occur when, while obtaining a new insurance policy, an individual misreports previous or existing conditions in order to obtain a lower premium on their insurance policy.

An example of life insurance fraud is the John Darwin disappearance case, a faked death of British former teacher and prison officer, John Darwin, who turned up alive in December 2007, five years after he was thought to have died in a canoeing accident. Darwin was reported as "missing" after failing to report to work following a canoeing trip on March 21, 2002. He reappeared on December 1, 2007, claiming to have no memory of the past five years.

The most common perpetrators of healthcare insurance fraud are healthcare providers. One reason for this, according to David Hyman, a Professor at the University of Maryland School of Law, is that the historically prevailing attitude in the medical profession is one of “fidelity to patients”.  This incentive can lead to fraudulent practices such as billing insurers for treatments that are not covered by the patient’s insurance policy. To do this, physicians often bill for a different service, which is covered by the policy, than that which was rendered.

Another motivation for insurance fraud in the healthcare industry, just as in all other types of insurance fraud, is a desire for financial gain.  Physicians use several fraudulent techniques to achieve this end. These can include “up-coding” or “upgrading,” which involve billing for more expensive treatments than those actually provided; providing and subsequently billing for treatments that are not medically necessary; scheduling extra visits for patients; referring patients to another physician when no further treatment is actually necessary; "phantom billing," or billing for services not rendered; and “ganging,” or billing for services to family members or other individuals who are accompanying the patient but who did not personally receive any services.

It is estimated that 21% to 36% of auto-insurance claims contained elements of suspected fraud.  There is a wide variety of schemes used to defraud automobile insurance providers. These ploys can differ greatly in complexity and severity.

Examples of soft auto-insurance fraud can include:
Ø  filing more than one claim for a single injury,
Ø  filing claims for injuries not related to an automobile accident,
Ø  misreporting wage losses due to injuries,
Ø  reporting higher costs for car repairs than those that were actually paid.

Hard auto-insurance fraud can include activities such as
Ø  staging automobile collisions,
Ø  filing claims when the claimant was not actually involved in the accident,
Ø  submitting claims for medical treatments that were not received,
Ø   inventing injuries. 
Ø  when claimants falsely report their vehicle as stolen.

Soft fraud accounts for the majority of fraudulent auto-insurance claims.

Possible motivations for this can include obtaining payment that is worth more than the value of the property destroyed, or to destroy and subsequently receive payment for goods that could not otherwise be sold. According to Alfred Manes, the majority of property insurance crimes involve arson.  One reason for this is that any evidence that a fire was started by arson is often destroyed by the fire itself.

If you found this article interesting, educative, informative, inspiring or helpful in any way, please feel free to share it with your family and friends so they too can enjoy the same experience. You can also subscribe to this blog to receive future posts by email, by simply entering your email address on the Newsletter Subscription Form located at the bottom of this blog.
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Thursday, 7 December 2017

Customer Loyalty - a Must for Business Success

December 07, 2017
Customer loyalty is the single most important element to retain within the business relationship.  A lot of positive elements can be derived from a well-established customer base. Large sums of money are spent on advertising, primarily to gain a greater market share of consumers, but with the availability of a dedicated customer base, these expenditures can be put into other uses that will be more beneficial to the business enterprise.

The Importance of Customer Loyalty
Companies that have a high loyal customer base have the advantage of putting their resources into a self-reinforcing system in which the company provides constantly evolving superior value and high quality products and services that will benefit their customers. This will likely further create the comfortable relationship desired to successfully keep the customers both happy and devoted. There is also the added advantage of the pre-existing customers who consciously help to introduce family and friends to the products and services predicated on personal testimonies and enthusiasm.

Another importance of retaining a high loyal customer base is that companies have the ability to provide good customer induction strategies that contribute to an increased customer base and thus give higher revenue by reducing the necessity to spend money attracting potential, but necessarily viable customers.  However, such techniques should in no way take the place of good and exemplary customer service.

The element of trust is quite hard to achieve and even harder to nurture, but with the right process in place and use without deviation, it is possible to build the desired trust between the seller and the customers.  This trust factor will then translate to converting the casual customer into a loyal one. Thus, any complaints or misgivings regarding the products or services should be dealt with swiftly and to the satisfaction of the customer. Companies that take the grievances of their customers seriously are usually the ones that have the best loyal customer base on record.

Know Where You Are in Customer Loyalty
Being able to discern one's position with regards to the customer loyalty can be tough if not impossible sometimes. However, fortunately, there are some old methods you can use to achieve this goal.

Being able to retain a loyal customer base has its merits and understanding the customer sentiment is pivotal to attaining this loyalty factor.  As loyal customers are a good sign to a thriving and successful business enterprise, making the effort to concentrate on understanding the level of each customer's loyalty is both prudent and beneficial in the long run.

This understanding can help predict, to a certain degree, the ratio between your potentially loyal customer and those who may not ever become the desired loyal customer needed to keep the business running. By making this discovery, the company may then take the desired action to prevent customers from being just one-time users.

Here are some things to consider in trying to understand the company's position within the customer's way of thinking:
1)   Making the effort to gather the necessary data to examine the customer's reason for making the purchase or for displaying an interest in the goods and services offered.
2)   Learning if the customer would be willing or even happy to introduce the product or service to others.
3)   Getting feedbacks of the level of satisfaction derived from using the product or service or not having the said satisfaction.

Armed with this information, there should also be a proactive action to address any negative feedback received. With the feedback gathered from the customers, there must be a concerted effort to make the necessary improvements to the products or services to further encourage the commitment on the part of the customer to continue to stay loyal.

Understand Your Target Audience and Their Needs
To a certain degree, perceptions are made based on the data garnered through specific means. However, these means and methods may not always be reliable thus creating the opportunity of ineffective handling of any problems or needs that may arise. For any product or service to become a success and preserve itself, there is a definite advantage to understanding the prospective audience and their needs. 

The need for understanding this process is to effectively eliminate any wastage of work and resources on incorrect perceptions made. Understanding the difference between the actual needs of the target audience, and measuring it against the perceived needs that the seller has been given to understand, can help the seller to redefine the product or service to concentrate on the aforementioned fact.

Sometimes however, such information can be very difficult to process as the customers themselves may not really understand what their specific needs or wants are. This can be looked upon as an advantage on the part of the seller as it creates the opportunity for the seller to promote the product or service in a way that is attractive to the customer.

Also when the customer's needs are clearly understood, there can then be a clearer method used to garner the interest and possible successful sale. Advertising and information can be specifically made to catch the attention of the customer predicated on the information gathered.

Continuously adapting to the customer’s interests will allow for the success rates to be better in ensuring the loyalty factor. This in itself can contribute further in creating the customer’s faith in the product or service being offered; as it portrays the commitment levels the company is willing to take to ensure the customer stays happy. 

Offer Exceptional Customer Service
Most businesses today offer virtually the products or services, so the main way a seller can have an advantage over their competitors is to provide exceptional customer service.  Products today don't really differ much in terms of functions and prices, so by taking the trouble to provide good customer service, the potential customer can be persuaded to make repeat purchases.

Below are a few recommendations a seller can follow in the quest to provide exceptional customer services:

v Because most initial enquiries are done over the telephone, making it a habit to return or respond to all telephone inquiries is very important and definitely advisable. Doing this in a prompt and courteous manner is also another way of making the customer feel important.

v Providing a follow-up service or enquiry into the satisfaction of the product or service helps both parties gain vital information and build a relationship of trust and commitment. This also gives the seller an insight to the expectations of the customer.

v Taking the customer's concerns critically and implementing the necessary steps to address these concerns is also another beneficial trait of exceptional customer service. This not only relieves the customers’ concerns, it also establishes the seller's commitment to guarantee customer satisfaction.

  It is very important to stay focused and view the problem from the customer’s perspective. When confronted with a problem, a customer can, more often than not, make unrealistic claims and remarks.  Therefore, having a calm disposition would help to defuse any potentially unpleasant situation. 

If you found this article interesting, educative, informative, inspiring or helpful in any way, please feel free to share it with your family and friends so they too can enjoy the same experience. You can also subscribe to this blog to receive future posts by email, by simply entering your email address on the Newsletter Subscription Form located at the bottom of this blog.
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Sunday, 19 November 2017

Knowing Your Blog Readers

November 19, 2017

One of the most important activities anyone creating a blog can do is to take a look at what you're doing from the readers’ point of view.  Most readers do not care about how you optimize your blog to get the most out of your PPC advertisements.  They don't care about how you get the information you publish and make available to the search engines.  All they care about is the information they want – and they hope that your blog can provide them the much needed information.

An average blog reader or site visitor will stay on your blog and read your post for a few moments.  They could then click on your PPC advertising; they could sign up for your publication, and they could learn much about your content. However, if your site doesn't meet the expectation of the reader or visitor in terms of content, they will either click away, or go back to the search engine to begin the search all over again.

Blogging is not only about eyeballs on your web page, it's about eyeballs on your web page, and reviews in your inbox.  Readers have to have a reason to go back to your site another time. This is why blogging is so tantalizing.  When your blog is rich in unique and useful contents, it will attract a lot of readers.

So, from a reader's point of view, your blog should satisfy your niche market and give your readers qualitative and quantitative contents that will either hit a questionable chord with them or provide them with something to touch upon.

Studies have suggested that about one quarter of all internet users read blogs – and that is clearly a great deal of eyeballs.  Another study suggests that two blogs are created every minute.  Two blogs in one minute is 120 blogs an hour - and practically 3000 blogs every day.  Take that to its logical conclusions and that is a lot of blogs competing for a less rapidly increasing source of traffic. What is more?  Blogs are competing for a particular niche of viewers. 

Once you've posted on your blog the very best information in your niche, you can be certain that you will attract the right varieties of traffic, and even more increased traffic by referencing you on other sites - bookmarking you, and even more.

Blogging is all about the audience – the readers and site visitors.  It is not about how well you position yourself, or how firmly you optimize your site. Though you can bookmark yourself and generate a good amount of traffic doing this, the best blogs have faithful viewers that bookmark and discuss the website independently of any type of intervention from the blog owner.

Who are your readers?  Thinking about what your readers want to read lets you work out who your readers are, which you will need later to advertise your blog effectively. So who are your readers?  Do they have any specific interest, within your niche? 

When you understand who your readers are, you can plan the creation of any blog that will be charming to any visitors you attract.  If you've planned on whom you're targeting, you'll find it far easier to write content that will continue to satisfy your readers, whilst giving you room to evolve and plan more contents as you grow.

If you found this article interesting, educative, informative, inspiring or helpful in any way, please feel free to share it with your family and friends so they too can enjoy the same experience. You can also subscribe to this blog to receive future posts by email, by simply entering your email address on the Newsletter Subscription Form located at the bottom of this blog.
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