Article Marketing Basics - Anthony's Library and Resources

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Wednesday, 8 November 2017

Article Marketing Basics

Article marketing is the writing and distribution of short articles to a variety of outlets, including article  directories and article banks, forums, and newsletter publishers. Article marketing is one of the most effective ways of marketing that one can do, and it is also one of the least expensive ways to market a business. Article marketing it can even be free, costing you no money apart from your time.

There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website and increasing newsletter signups. Article marketing is also used to make sales and to build credibility. Anyone who wants to establish themselves as an expert in their niche should take advantage of all that article marketing has to offer.

Once you have written your article, ensured that you have made all of the points that you wanted to make, and checked the article for spelling and grammar mistakes, you are ready to distribute it.

Distributing an article can be a very time consuming task. Many people outsource this work, and pay a fee for someone else to do the distribution work. Others do it themselves using software that automates the process. You should note, however, that a large number of the best article repositories do not allow or approve articles that are auto submitted – and they can tell when this is done. Manual submissions – whether done by you or someone else – is always best.

The article is distributed to the article repositories first. There are hundreds of these in existence, and some are better than others. For these repositories, you will need your article, the title, possibly a sub title, your author’s resource box, your website URL, your email address, a short description of your article, and a list of keywords, separated by commas, for your article.

Essentially, you visit each article repository, either sign up for a new account or log in, and copy and paste all of the information into a form that is provided for article submissions. Most article repositories have a manual approval process, so it may take a week or more before your article appears on their website.

Once you have submitted to the article repositories, you will want to distribute your article to e-zine publishers that cover topics within your niche. You can build your own database of these publishers. You find them by visiting the e-zine directories.

Look first for e-zines in your niche, and then check each e-zine to see if they accept articles. Load those article submission email addresses into your autoresponder, and each time you write a new article, send it to these publishers, asking them to publish the article.

Next, you visit forums that are of interest to your target market. If your niche is weight loss, you visit weight loss forums, and look to see if they have a place for articles. If so, submit your article there. If not, post the article on your own website, and then become an active member in the forum. If your article is about cellulite, look for posts concerning cellulite.

It is perfectly acceptable to make a post and say that you have an article about this on your website, and leave the link directly to the article. Just make sure that your post is relevant and on topic, and that your article provides useful information that is also relevant.

All of this is essentially what article marketing is, and how it is done, however, there is a great deal more to learn and know about article marketing in order to become successful at it.

Article Marketing For Your Business
If you are not already using article marketing for your business, you are missing out on sales and signups that could be garnered from this time tested method of marketing a business online. Anyone who isn’t already marketing their business with articles should get started on it right away.

Remember, your article marketing efforts of today will continue to pay off for years to come. You can’t say that about any other type of marketing that exists. For the future of your business, this is an area of marketing that you need to learn – and you need to learn every aspect of it as soon as possible.

You may shy away from article marketing because you can’t write well, or because you don’t think that article marketing is right for your niche. These are valid reasons – but they are wrong. Even if you can’t write well, you can pay someone who does. Having articles written is surprisingly cheap. In fact, you can have one article written each and every week for less than ten dollars.

You can also take one of the many free writing courses online to learn how to write articles. Once you get the hang of writing articles, you will find that you can write a short article in less than half an hour. If you are slow at typing, or your article will require more research, you can knock one out in about an hour.

As for article marketing not being right for your niche – wrong again. Article marketing works for all niches. Have you been to a search engine lately? No matter what you think of to type in, you will find web pages on that topic. Where there are webpages, there are readers, and where there are readers, there is a need for articles.

Go ahead – try it. Visit your favorite search engine and try to think up something off the wall and type it in. Bet you find webpages that have content – aka articles – on them! Web content comes from articles – whether they are articles that were written specifically for that website, or articles that were found in the article banks.

You may not think you have time for article distribution. You can pay someone to do this, but the fact of the matter is that even if you just submitted your article to ten article banks each week, you will still benefit. You will benefit even more if you submit to more article banks, publishers, and forums – but just ten will work as well. Doing nothing at all, however, won’t get you anywhere at all. It takes less than one hour to submit to ten article directories.

So, if you have an article written for you, and you submit it to ten directories, you are looking at half an hour of work a week. If you write the article yourself and submit it, you are looking at about two hours per week. If you outsource all of it – writing and distribution, you are looking at ten minutes a week or less – and this includes sending an email to your writer and paying them once the work is done, once you find a ghostwriter that you want to work with on a continuing basis.

You have everything to gain from article marketing, and nothing to lose – as long as you are doing your article marketing in the right way. Even if you did it in the wrong way, the most you stand to lose is your time. Frankly, article marketing is something that is hard to fail at.

The process is incredibly simple: write an informative article, include a resource box that has a call to action, distribute the article, and reap the benefits for years to come. That’s all there is to it – and this is a marketing method that is available to everyone – even if they are new to Internet Business. You don’t have to be a guru to write articles. You become a guru by writing articles.

You don’t even have to own a business to start writing articles and profiting from them. Affiliate marketing, where you promote other peoples products and services for a percentage of each sale, can easily be done through article marketing – and this is where many gurus got their start.

If you aren’t article marketing, you are leaving money on the table. It is as simple as that – and you can start article marketing today. Right now. If you can write, write. If you can’t, hire a ghostwriter, pay eight to ten Dollars for the article, and start distributing it. All of that can be done now – TODAY.

Don’t let another day go by that you are not benefiting from the uncontested and unrivaled effectiveness of article marketing! The future of your business, as well as your own financial future, could depend on it.

The only problem that many internet marketers have is the time you have to put in for article marketing to be effective.  Most experienced internet marketers know that the more time you put in, the more you get out, but newer marketers, especially, want to find shortcuts.

So, can you find shortcuts for article marketing?  Is it possible to short cut your way through keyword and article research?  Is it possible to automate the tedious work of writing article after article from scratch and then submitting them to hundreds of article directories manually?

The answer is – YES!  As many guru article marketers know, there are software available to make keyword research, article writing and submission easier by automating it.

If you have the right software tools and loads of Niche PLR articles, you can jump start your article writing by automating a lot of tedious tasks, like creating hundreds of unique articles and submitting them to hundreds of top article directories with the press of a button.

If you found this article interesting, educative, informative, inspiring or helpful in any way, please feel free to share it with your family and friends so they too can enjoy the same experience. You can also subscribe to this blog to receive future posts by email, by simply entering your email address on the email subscription form located at the top left corner of this blog.

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