The Basics of Blogging - Anthony's Library and Resources

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Saturday, 11 November 2017

The Basics of Blogging

A blog was initially used as a personal place for collecting links and sharing post and commentaries online. But now, they are used as a valid means of communication by most business people. From the fundamentals of blogging, to the intermediate areas - such as social bookmark creation, and article marketing, to the advanced techniques of using autoresponders and much more, there is something for every affiliate marketer to place into motion. 

The best thing about blogs is that people read them for fun as well as for information.  As a matter of fact, blogging is one of the few areas of the internet that covers business, pleasure, networking, marketing and play.

Blogs do for your business what face-to-face marketing could only do before - they provide you with a real and interesting connection with your readers and site visitors - personalised contact, and information about your company that allows them to empathise and discuss your most significant points, and whatever fits in with hot button issues as well as your business.

Blogs give your readers and consumers the opportunity, not only to read and connect with you, but also the opportunity to comment and discuss with you, as well as your team, the information that you're sharing – thus, allowing them to further relate with you and your business.  And a consumer that relates to you is a customer in waiting!

Starting a blog is really as simple as finding a space online to write - and enough time to write too.  To start out though, you will have to work through a shortlist of steps to create your space. Before you even think about your blog, you should take into account what you are going to blog about.  It is important to stop and consider your blog, prior to starting it because, to be quite honest, without purpose, blogs are pointless. And pointlessness will dilute your message considerably.

So, you will need to take into account what you're writing and why you are writing it.  Think about your theme - and then build some keywords around it, because for the first short while, you should attempt to add at least a few of them in every post.  You'll get archived in all the right places this way, which may lead to valuable non-comment generated traffic to your site.  You will also be commenting on blogs similar to yours and hopefully, generating more traffic based on the links you have left there.

You can choose your subject, keyword, and theme by just considering what, in connection with your business, you're an expert in.  Once you have looked at that, you can determine whether it's profitable, or viable to go after it.  If not, take a look at a related area that you can cover - your blog should always relate to your business options, and give you interested traffic. With that said, your blog is not a free advertising system, and you should remember that people will be turned off by blatant advertising.


Choosing your keywords
Keyword research is relatively simple. You can carry out basic keyword research at http://www.thetoolman.net/keywordtool/research. You can use this to research your general keywords - and check up on their general profitability, if you are using CPM advertising. You will possibly not be - but most blogs make a residual income from AdSense or other similar advertising services, and it's really not something you should disregard, for your long-term stratagem.  Niche blogs can earn well.

Once you find a profitable keyword, you may have to look up your competition at http://inventory.overture.com/d/searchinventory/. Though considered less effective now - it's still a good tool for finding your competition levels. You can assess your competition quite simply. In essence, you're searching for a niche-specific market that's either small, or large. Your narrower niches can only just support a little amount of blogs - whereas the broader your definition, the greater your specific niche market of interest will support.  The flip side compared to that, is that you have more competition.

Once you've worked out your profitability, and competition, you can also use the keyword search at Overture to evaluate your other keywords (and get an idea on where to begin blogging from). You may place that information in a spreadsheet for reference - or use programs like article architect to extend your research.

Once you have made a list of your keywords - and placed them into a sheet, you can take your research a step further. Article architect does it for you, but if you have not got that piece of software, or a similar one that researches keywords, you can do it manually.

Open up both Google and Yahoo, and begin plugging your keywords into it.  At the very top you'll see a listing: 1 of (a number) - you can then divide your 'competition' number by the total of your  searches (a number) - that will provide you with a rating for that keyword - and the keyword with the 'best' rankings will be the ones you will most probably want to focus on.

Article architect does this automatically - highlighting the 'ideal' keywords - and there are other pieces of software that can do the same. The reason you're doing this is to see where your keywords will have the best chance of ranking - you can find a very good spot to 'position yourself' this way.

Keep those keywords handy - you will need them when you begin writing content.  Once you've got your keywords, you should have an idea, at least, of the profitable areas of your specific niche market that you may take advantage of.  You can choose a fascinating niche - for both you to write in, as well as your prospective readers. You'll find that you can filter it down fairly easily based on what you have on your keyword lists - and everything you feel like you want to write.


Although it is important to work out what you would like to do with your blog, based on your view of profitability, it's also important to understand that working based on keywords alone is a way to build an impersonal, and possibly unmotivated blog for your readers.


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